King is still waiting approval for a similar trademark in the United States, Bunge-Meyer added. "We don't enforce against all uses of 'candy' - some are legitimate and of course, we would not ask app developers who use the term legitimately to stop doing so," King spokesman Martin Bunge-Meyer said.
It has obtained a trademark from the European Union, which will apply not only to computer games, but also to areas such as clothes and footwear, the European Commission's trademark office told Reuters. The company now says it wants to protect its game title from imitators who also use the word "candy". ( Also see: Snapchat, Vine, and Candy Crush Saga top smartphone apps of 2013) It has been downloaded more than 500 million times since its launch in 2012. Videogame maker King, creator of the Candy Crush Saga, a game that has millions of fans around the world, said on Tuesday it had trademarked the word "candy" to protect the game from persistent intellectual property infringements.Ĭreated in 2003, King has experienced an explosion in popularity since launching on Facebook in 2011 with its saga games, in which players move through a competitive landscape and pass their friends on the way.Ĭandy Crush Saga was the top downloaded free app for 2013, and the year's top revenue grossing app.
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